The main entry-level tech sales job titles are sales development representative (SDR) and business development representative (BDR). Account development rep, market development rep, and inside sales rep are close cousins that also hire beginners. One step up, you'll see associate account executive, SMB account executive, customer success associate, sales operations analyst, and partner sales associate.
Our recommendation if you're starting from zero: learn the SDR skills with the CourseCareers Technology Sales course (self-paced, about 4 to 12 weeks, with a free intro course). Then apply to the first four titles on this list. It's our course, so we're biased, but it was built for exactly these jobs.
Below, we explain what each title means, which ones are the same job, how to search for them, and how the ladder runs from SDR to account executive. For the full plan to get hired, see our step-by-step roadmap into tech sales.
Key takeaways
- The true entry-level tech sales titles are SDR, BDR, account development rep (ADR), and market development rep (MDR). Inside sales rep is entry-level at some companies.
- Many titles describe the same job. If a posting says you'll prospect, qualify leads, and book meetings for account executives, it's an SDR job.
- Associate AE, SMB AE, customer success, sales ops, and partner sales are early-career options. Sales engineer is not an entry-level job.
- The usual ladder is SDR to account executive (AE). Among SDRs who were promoted, the median time to AE was 12 months.
- Our pick for beginners: the CourseCareers Technology Sales course, which trains you for the SDR and BDR roles at the top of this list for $499.
Our recommendation: get SDR-ready with the CourseCareers Technology Sales course
Most titles on this list hire for the same skills: prospecting, cold calls, cold email, LinkedIn outreach, and CRM work. Our course teaches them all, plus the job search, with former senior AE Trent Dressel. It's $499 or four payments of $150, and you can start with a free intro course.
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Tech Sales Job Titles at a Glance
These are 10 titles beginners commonly see in tech sales job posts. Tech sales and software sales use the same titles, because most entry-level tech sales jobs are at software (SaaS) companies.
| Title | What you do | Entry-level? | Typical next step |
|---|
| 1. Sales development representative (SDR) | Research prospects, reach out by phone, email, and LinkedIn, and book meetings for account executives | Yes, the main entry point | Account executive, often associate or SMB AE first |
| 2. Business development representative (BDR) | The same core work as an SDR; some companies point BDRs at outbound or new markets | Yes | Account executive |
| 3. Account development representative (ADR) | SDR work aimed at a set list of target accounts, often larger companies | Yes, usually | Account executive |
| 4. Market development representative (MDR) | Follow up on leads from marketing, like demo requests, and qualify them | Yes | Outbound SDR role or account executive |
| 5. Inside sales representative | Sell by phone and video; some book meetings, others close small deals | Sometimes; read the posting | Account executive |
| 6. Associate account executive | Run discovery calls and demos and close smaller deals, with coaching | Sometimes; often a first promotion for SDRs | Account executive |
| 7. Account executive, SMB | Own the full sales cycle and a revenue quota for small business customers | Rarely; usually wants SDR or closing experience | Mid-market account executive |
| 8. Customer success associate or associate account manager | Help current customers use the product, renew, and buy more | Sometimes | Customer success manager or account manager |
| 9. Sales operations associate or analyst | Keep the CRM clean, build reports, and support the sales process | Sometimes, if you're strong with spreadsheets | Sales ops or revenue operations manager |
| 10. Partner or channel sales associate | Support sales made through resellers and partner companies | Sometimes | Partner or channel account manager |
Not on the list: sales engineer (or solutions engineer), which usually isn't an entry-level job.
The 10 Entry-Level Tech Sales Job Titles, Explained
The first four titles are the real front door, because companies expect to train people in them. The other six sometimes hire beginners, so read the requirements.
1. Sales development representative (SDR)
The SDR is the main entry-level job in tech sales. You find likely buyers, reach out, check whether they're a fit, and book meetings for account executives. The median SDR logs about 112 activities a day and has a quota of about 10 new sales opportunities a month. New hires take about three months on average to ramp up (The Bridge Group, 2025). Read what a sales development representative actually does for a closer look at the day.
2. Business development representative (BDR)
At many companies, BDR and SDR are two names for the same job. Where they differ, a common split is SDRs on inbound leads and BDRs on outbound prospecting. Outside of software, "business development" can also mean partnership jobs that want experience; see how to get into business development.
3. Account development representative (ADR)
An ADR does SDR work aimed at a named list of target accounts, often larger companies. You research a few dozen big companies closely and reach several people at each. It's still an entry-level job, though some postings ask for a little customer-facing experience.
4. Market development representative (MDR)
An MDR works leads that marketing created, like demo requests and webinar signups. You reach out fast, check whether they're a real fit, and pass the good ones to an AE. It's a gentler start than pure cold outreach, because the people you contact have already shown interest.
5. Inside sales representative
Inside sales means selling remotely, so the title covers two jobs: an SDR-style role that books meetings, or a role that closes small deals with a revenue quota. If the posting mentions booking meetings for AEs, it's entry-level. If it asks for closing experience, it's a step up.
6. Associate account executive
Associate AE is a training seat for closers. You run discovery calls and demos and close smaller deals, often with a senior AE coaching you. It's often the first promotion for SDRs, and a few companies hire career changers straight into it.
7. Account executive, SMB
An SMB (small and midsize business) AE owns the full sale for smaller customers, from first meeting to signed contract. It's where many SDRs land after a promotion, but it's rarely a first job. Across AE roles, new hires had about 3.7 years of experience in 2026, up from 2.7 years in 2022 (The Bridge Group, 2026).
8. Customer success associate or associate account manager
These roles help customers who already bought get results, renew, and buy more. Associate-level versions hire beginners, especially people with customer service or support experience who prefer relationships to cold outreach.
9. Sales operations associate or sales ops analyst
Sales ops keeps the sales team running: clean CRM data, reports, territories, and process fixes, with little prospect contact. Associate roles can hire beginners who are strong with spreadsheets.
10. Partner or channel sales associate
Some software companies sell through partners, such as resellers and consultants. Partner associates help recruit and train those partners and track their deals. Expect fewer postings than for SDR jobs.
Which Tech Sales Titles Mean the Same Job
Lots of titles describe the SDR job. If a posting says you'll prospect, qualify leads, and book meetings for account executives, it's an SDR role, whatever it's called.
| Title you might see | What it usually is |
|---|
| SDR, BDR, ADR, MDR | The core entry-level job, with small differences in focus |
| Revenue development rep, pipeline development rep, outbound sales rep | SDR or BDR work under another name |
| Lead generation specialist, lead development rep, sales prospector | Prospecting and list building; sometimes full SDR work, sometimes research only |
| Inside sales rep, SaaS sales rep, software sales rep | SDR work at some companies, closing small deals at others |
| Sales associate, account coordinator | Varies; often inbound work or support for account managers |
| Associate or junior account executive | A first closing role, usually after some SDR experience |
Two quick checks tell you whether a posting is truly entry-level:
- Read the duties, not the title. Prospecting and booking meetings point to an SDR-level job. Demos, negotiating, and closing point to an AE-level job.
- Read the requirements. "No sales experience required" or "training provided" are good signs. Two or more years of quota-carrying experience means it isn't entry-level.
Tech Sales Titles That Aren't Entry-Level
Sales engineer, mid-market or enterprise account executive, and sales manager are not entry-level jobs. Save them for later in your career.
Sales engineer or solutions engineer
Sales engineers handle the technical side of a sale: custom demos, technical questions, and how the product fits a buyer's systems. O*NET describes it as selling products whose sale "requires a technical background equivalent to a baccalaureate degree in engineering." And 57% of sales engineers it surveyed said a bachelor's degree is required (O*NET).
Other titles to skip for now
- Mid-market or enterprise AE: bigger deals and quotas that assume a closing track record. The median AE quota was $960,000 a year in The Bridge Group's 2026 report.
- Sales manager or SDR manager: you'll need to have hit your own number first.
- Customer success manager or revenue operations manager: these often want prior account management or Salesforce admin experience.
How to Search Job Boards for Entry-Level Tech Sales Jobs
Search several titles at once, then filter by duties and experience. One title alone misses many openings.
- Search the core titles together. On LinkedIn, put each title in quotes and join them with OR: "sales development representative" OR "business development representative" OR "account development representative" OR "market development representative". If a site doesn't accept that, save one search per title.
- Add the short forms. Run SDR, BDR, and ADR as their own searches.
- Filter, then check. Use the entry-level filter, but still read each posting's requirements.
- Keep a stretch list. Check inside sales, associate AE, customer success associate, and sales ops associate postings each week.
- Go straight to companies. List 10 to 20 software companies, check their careers pages, and find their sales leaders on LinkedIn.
Reaching the hiring manager directly, the way an SDR reaches a prospect, is what gets thin résumés noticed. Read what it takes to get hired as a first-time SDR for what happens after you apply.
The Tech Sales Career Ladder: SDR to AE and Beyond
Most tech sales careers start as an SDR or BDR, move up to account executive, then branch toward bigger deals or management. Associate and SMB AE titles are the rung in between at many companies.
| Stage | What changes | Pay data |
|---|
| SDR or BDR | You book meetings and build pipeline | Median OTE of $80,000, split about $55,000 base and $25,000 variable (The Bridge Group, 2025) |
| Associate or SMB AE | You start closing smaller deals | Varies by company |
| Account executive | You run the full sale and carry a revenue quota (median of $960,000 a year) | Median OTE of $200,000 (The Bridge Group, 2026) |
| Senior or enterprise AE | Bigger customers and longer deals | Varies widely |
| Sales manager or director | You hire and coach a team | Varies widely |
Sources: The Bridge Group 2025 SDR report, The Bridge Group 2026 AE report. OTE (on-target earnings) is base pay plus expected commission, so base pay alone is lower.
Promotion isn't automatic. Among SDRs who were promoted, the median time to AE was 12 months. But only 22.3% of people who started as SDRs since 2021 had reached AE by mid-2026 (Unify).
SDR experience also leads to customer success, account management, sales ops, and partner roles. For the trade-offs, read is tech sales a good career.
Which Tech Sales Title Should You Apply for First?
Apply for SDR, BDR, ADR, and MDR roles first, because those jobs are built for beginners. Then add stretch titles that match your background:
- Fine with rejection and want to close one day: SDR, BDR, or ADR.
- Prefer warmer conversations: MDR or inbound inside sales.
- Customer service or retail background: customer success associate or associate account manager.
- Like spreadsheets more than phone calls: sales operations associate.
- Already sold with a quota: associate AE and inside sales roles that close deals.
Hiring managers test the same short list for all of them: a short, clear email, a cold call opener, handling "not interested," and working in a CRM. Our post on writing an SDR résumé shows how to fit that on one page.
Our recommendation: learn the SDR skills first, since they carry into every title here. The CourseCareers Technology Sales course teaches prospecting, cold calling, cold email, LinkedIn outreach, CRM and sales engagement tools, and discovery. Then it walks you through the job search in its Career Launchpad section.
Why We Recommend the CourseCareers Technology Sales Course
We recommend our CourseCareers Technology Sales course because it's built for the SDR and BDR jobs at the top of this list. It's self-paced, takes about 4 to 12 weeks, and covers sales basics, cold calling, cold email, LinkedIn outreach, CRM and sales engagement tools, discovery, and the job search.
Your instructor, Trent Dressel, started in tech sales at a major SaaS company with no connections. He became a senior account executive within four years and has made more than 900 YouTube videos about tech sales careers.
It costs $499 one time, or four payments of $150 every two weeks. There's a free intro course, and you have 14 days to switch courses or get a refund, as long as you haven't taken the final exam.
Our 2025 Outcomes Report surveyed our graduates. Graduates of our Technology Sales course who landed a job reported an average starting OTE of about $68,000, up from about $45,000 before the course. OTE includes expected commission, so their base pay was lower. These are self-reported answers from graduates who had landed a job, so they don't show what every student earns.
What it doesn't do: a course can't promise you a job, and it won't replace the reps you get in your first SDR seat. You still have to do the outreach and the interviews.
Frequently Asked Questions
What are the entry-level jobs in tech sales?
The main ones are sales development representative (SDR) and business development representative (BDR), plus account development rep and market development rep. Inside sales rep is entry-level at some companies, and associate customer success or sales ops roles sometimes hire beginners too.
What's the difference between an SDR and a BDR?
Often nothing. Many companies use both titles for the same entry-level job, so search and apply for both. Where they differ, SDRs often work inbound leads while BDRs prospect outbound.
Are software sales job titles different from tech sales titles?
No. Most entry-level tech sales jobs are at software companies, so you'll see the same titles: SDR, BDR, inside sales rep, and account executive. A "software sales representative" posting can be an SDR-style role or a closing role, so read the duties.
Is sales engineer an entry-level job?
Usually not. Sales engineers handle technical demos and questions, and O*NET describes the role as needing a technical background equivalent to an engineering degree.
How long does it take to go from SDR to account executive?
Among SDRs who were promoted, the median time to AE was 12 months in Unify's 2026 study. Promotion isn't automatic, though. Only 22.3% of people who started as SDRs since 2021 had reached AE by mid-2026.
What's the best tech sales course for beginners?
We recommend our own CourseCareers Technology Sales course. It trains you for SDR and BDR jobs with prospecting, cold outreach, CRM and sales tools, discovery, and the job search. It costs $499, takes about 4 to 12 weeks, and you can try the free intro course first.
Ready to go after your first tech sales title?
Try our free tech sales intro course to see what SDR work is really like. The full CourseCareers Technology Sales course takes about 4 to 12 weeks at your own pace and costs $499, with a 14-day refund window.
Start the free tech sales intro courseSources