Yes, sales is a good career if you bounce back from rejection and want your pay tied to your results. Many sales jobs don't need a degree, and pay varies widely by type. Among the common sales jobs below, May 2025 median pay ran from $35,410 for retail salespersons to $104,920 for reps selling technical products (BLS data via O*NET). The catch: pay can swing, and you'll hear no a lot.
If sales fits you, our pick for where to start is tech sales, and our recommended way to learn it is the CourseCareers Technology Sales course. It's our course, so we're biased, but it teaches the entry-level job from scratch and has a free intro course you can try first.
Below, we compare the main kinds of sales jobs and their pay, the traits that predict you'll enjoy the work, the downsides, and a 12-question self-check. Already set on tech sales? Our tech sales career roadmap covers how to get hired.
Key takeaways
- Sales suits people who recover fast from a no, like clear targets, and want to earn more for doing well. Skip it if you need a fixed paycheck.
- Pay depends on what you sell. Across the jobs we compare, BLS medians for May 2025 run from $35,410 in retail to $104,920 for technical product reps.
- Retail is mostly hourly, real estate is mostly commission, and B2B and tech sales usually pair a base salary with commission.
- Insurance and real estate require a state license. Most B2B and tech sales jobs don't.
- Tech sales is a common starting point: the entry-level SDR job pays a base plus commission and leads to account executive.
- Our pick: the CourseCareers Technology Sales course ($499, self-paced, about 4 to 12 weeks). It's ours, and you can try the free intro course before you pay.
Our pick if sales sounds like you
Try our free tech sales intro course before you spend a dollar. The full CourseCareers Technology Sales course, taught by former senior account executive Trent Dressel, covers cold outreach, CRM tools, discovery, and the job search. It's $499 or four payments of $150, with a 14-day refund window.
Try the free tech sales intro courseWhat's on this page
Is Sales a Good Career? Our Short Answer
Sales is a good career for people who want pay that grows with effort and don't mind being measured. A newcomer without a degree can work up to a strong income, but the path runs through a lot of rejection.
The door is open to beginners. In O*NET's survey of retail salespersons, 63% said a new hire needs a high school diploma, and 19% said less than that (O*NET). Jobs are plentiful, too. By our math, using BLS counts shown on O*NET, the six sales occupations in the table below employed about 7.8 million people in 2024. The catch is that part of your pay usually depends on results.
Types of Sales Jobs and How Each One Pays
Sales jobs fall into two groups: selling to consumers (retail, insurance, real estate) and selling to businesses, called B2B (wholesale, services, and tech sales). Pay and pay structure differ a lot, so judge the type, not the whole field.
| Type of sales | Example job titles | How pay usually works | Median pay | License or degree? |
|---|
| Retail and car sales | Sales associate, car salesperson | Hourly; some jobs add commission or bonuses | $35,410 a year ($17.03 an hour) | No license. Most respondents said a high school diploma or less is required. |
| Insurance | Insurance agent, insurance sales agent | Commission is most common; agency employees may get salary, salary plus commission, or salary plus bonus | $62,280 | State license required; a high school diploma is typical |
| Real estate | Real estate agent, real estate salesperson | Mostly commission, often split with brokers and firms | $52,830 | State license required, usually after a prelicensing course and exam |
| B2B products (wholesale and manufacturing) | Outside sales rep, inside salesperson, account representative | Usually salary plus commission, or salary plus bonus | $72,080 | No license. Some jobs ask for a degree, others a high school diploma. |
| B2B services | Sales representative, national sales executive | Varies by company | $69,990 | No license. 72% of O*NET respondents said a bachelor's degree is required. |
| Tech sales (software and technical products) | SDR, BDR, account executive | Base salary plus commission, quoted as OTE | Entry-level SDRs: $80,000 median OTE, about $55,000 of it base (The Bridge Group 2025 report). All technical product reps: $104,920 (BLS) | No license. A degree isn't needed to do the job, though some employers ask for one. |
Median pay is BLS data for May 2025 as shown on O*NET for retail, insurance, real estate, wholesale, services, and technical products. SDR pay is from The Bridge Group. Pay structure is from the BLS Occupational Outlook Handbook.
How sales pay works, in plain English
- Hourly or salary only: the same pay whether you sell a lot or a little. Common in retail, where BLS counts any commissions and bonuses in the median wage (BLS).
- Salary plus commission: a fixed base plus a cut of what you sell. Most wholesale and manufacturing employers pay this way or use salary plus bonus (BLS).
- Commission only: no sale, no pay. Real estate agents earn most of their income from commissions, often divided among the buyer's agent, seller's agent, brokers, and firms (BLS). Independent insurance agents may also work on commission alone (BLS).
- OTE (on-target earnings): base plus the commission you'd earn at 100% of quota. Tech sales jobs are usually quoted this way. It's a target, not a promise.
For a beginner, the base salary matters more than the headline number. It's what you can count on while you learn.
Sales Career Pros and Cons
The best parts of sales are low barriers to entry and pay that rewards results. The worst parts are daily rejection, income that can swing, and steady pressure to hit a number.
| Pros | Cons |
|---|
| Many entry points without a degree, such as retail and real estate | Most outreach ends in a no or no reply, every single day |
| Pay can grow fast with results; technical product reps earned a $104,920 median in May 2025 (BLS) | Commission means income can rise and fall month to month |
| Plenty of jobs: by our math, about 7.8 million across the six occupations we compared (2024) | Quotas: BLS notes that wholesale reps' income and job security often depend directly on how much they sell |
| Skills that carry over to almost any business role | Retail schedules can include evenings and weekends; insurance and real estate require licenses first |
| Clear, measurable feedback, so you always know where you stand | High turnover in some roles: median SDR attrition was 40% in The Bridge Group's 2025 report, including reps promoted out |
Sources: O*NET, BLS, BLS retail, The Bridge Group 2025 SDR report.
The downsides people underestimate
- Commission-only income. In real estate, a slow quarter can mean almost no pay. Budget around your worst month, not your best.
- Licenses before your first sale. Insurance agents need a license in each state where they work, and life and health insurance need a separate license from property and casualty. Most states also require continuing education (BLS). Real estate agents usually take prelicensing courses and pass an exam (BLS).
- Missing quota is common. Only about 60% of SDRs were hitting quota in The Bridge Group's 2025 report (The Bridge Group).
- Some B2B employers still screen for degrees. For sales reps of services, 72% of O*NET respondents said a bachelor's is required (O*NET). Direct outreach to hiring managers is the usual way around that filter.
Traits That Predict Whether You'll Like Sales
Sales tends to suit people who are persistent, goal-driven, dependable, and energized by other people. You don't need to be the loudest person in the room.
O*NET, the U.S. Department of Labor's occupation database, ranks the work styles each job calls for. For sales reps of services, the top five are perseverance, social orientation (enjoying time with people at work), achievement orientation, self-confidence, and dependability (O*NET). For insurance agents, integrity and attention to detail also rank high (O*NET). Here's what these look like on a normal day:
- Perseverance: you make the next call after three people hung up on you.
- Achievement orientation: a weekly target motivates you more than it stresses you.
- Dependability: you follow up when you said you would.
- Social orientation: talking with new people gives you energy instead of draining it.
- Self-confidence: you believe the next call can go well, even after a bad one.
Do you have to be an extrovert?
No. In a 2013 study, Wharton professor Adam Grant tracked 340 outbound call center reps for three months. Ambiverts, people in the middle of the introvert to extrovert scale, brought in 24% more revenue than introverts and 32% more than extroverts (Grant, Psychological Science). His explanation: ambiverts mix talking with listening, so they can push for the sale without seeming overconfident.
Want a second opinion on your interests? Try the free O*NET Interest Profiler. All six sales jobs in our table list "Enterprising" as their top interest area, which O*NET describes as work that involves managing, negotiating, marketing, or selling.
Self-Assessment: Is Sales Right for You?
Score yourself on these 12 statements. Give yourself one point for each one that's true of you most of the time, not just on your best day.
- When someone tells you no, you're over it within the hour.
- You'd rather earn more for good results than get the same pay no matter what.
- You like knowing your numbers and how you compare with others.
- You're comfortable starting a conversation with a stranger, or willing to practice until you are.
- You tend to ask a lot of questions when you meet someone new.
- You follow up on things without being reminded.
- You can explain a product or an idea in a couple of sentences.
- You can stick to a daily routine with no one watching.
- You could cover your bills on a base salary or savings during a slow month.
- A little friendly competition makes you work harder.
- You're fine getting weekly feedback on your calls and emails.
- You want a career where results count for more than a diploma.
What your score means
- 9 to 12: strong fit. Start learning the skills for the type of sales you want.
- 5 to 8: possible fit. Test it cheaply first with the steps further down.
- 0 to 4: sales may wear you down. A nearby role such as customer success or account management may suit you better; compare them in tech sales vs customer success.
This is our rule of thumb, not a scientific test. Statements 1, 2, and 9 matter most, because they cover rejection and variable pay.
Which kind of sales fits your answers?
| If you want... | Look at... |
|---|
| Steady hourly pay and in-person work | Retail sales |
| Your own book of clients and you're willing to get licensed | Insurance sales |
| Independent work and you can live with commission-only pay | Real estate |
| A base salary, a clear promotion ladder, and remote or hybrid options | Tech sales, starting as an SDR or BDR |
Why Many People Start With Tech Sales
Compared with the other types above, tech sales pairs a base salary with commission, needs no license, and has an entry-level job built for beginners. It's competitive to get into, but the ceiling is high.
- A pay floor plus upside. Median SDR on-target earnings were $80,000 in The Bridge Group's 2025 report, with about $55,000 as base salary (The Bridge Group). By our math, that base alone is more than 1.5 times the $35,410 retail median.
- No license or exam. Unlike insurance or real estate, you can apply as soon as you have the skills.
- A defined first job with a next step. Sales development reps (SDRs) book meetings for account executives, and companies expect to train them. AEs had a median OTE of $200,000 in The Bridge Group's 2026 report.
Promotion isn't automatic, though, and median SDR pay has been flat since 2022, per The Bridge Group. For tech sales specifically, read Is Tech Sales a Good Career? and 10 tech sales job titles beginners should target.
How to Test Whether Sales Is Right for You Before You Commit
The cheapest way to find out is to try small pieces of the real work. These steps take a week or two and cost little or nothing.
- Take the checklist above, and ask a friend who knows you well to score you, too.
- Talk to two people who sell for a living. Ask how they're paid and what a bad week looks like.
- Do a small rep. Write three short cold emails to real businesses, or practice a 60-second cold call with a friend. Notice whether it gives you energy or drains it.
- Try a free course, like our free tech sales intro course, to see the SDR job day to day.
- Commit to real training, then apply. Our guide on getting a sales job without a degree covers the job search.
Our recommendation: if your score and your small tests point to sales, learn tech sales with the CourseCareers Technology Sales course. It's our course, so take that into account. It walks you from sales basics to cold outreach, sales tools, and the job search for $499, in about 4 to 12 weeks at your own pace.
Why We Recommend the CourseCareers Technology Sales Course
We built the CourseCareers Technology Sales course for people with no sales background who want an entry-level SDR or BDR job. It's self-paced and takes about 4 to 12 weeks. It covers sales basics, cold calling, cold email, LinkedIn outreach, CRM and sales engagement tools, discovery, and the job search (the Career Launchpad).
Your instructor, Trent Dressel, started in tech sales at a major SaaS company with no connections and became a senior account executive within four years. He has made more than 900 YouTube videos about tech sales careers.
The price is $499 one time or four payments of $150 every two weeks, and there's a free intro course. You have 14 days to switch courses or get a refund, as long as you haven't taken the final exam.
Our 2025 Outcomes Report surveyed graduates. Graduates of our Technology Sales course who landed a job reported an average starting OTE of about $68,000, up from about $45,000 before the course. OTE is base plus expected commission, so base pay was lower. These are self-reported answers from graduates who had landed a job, so they don't show what every student earns.
What it doesn't do: it can't promise you a job or replace the practice you'll get in your first sales role.
Frequently Asked Questions
Is sales a stable career?
Sales jobs as a group are fairly steady, but individual paychecks can swing. BLS projections on O*NET call for average growth of 3% to 4% from 2024 to 2034 for insurance agents and sales reps of services. Retail salespersons are projected to see little or no change. A role with a solid base salary gives you a steadier floor than commission-only work.
Is sales a good career path long term?
It can be. Sales experience can lead to bigger accounts, management, or related roles like account management, customer success, and sales operations. In tech sales, the usual step up from SDR is account executive, and AEs had a median OTE of $200,000 in The Bridge Group's 2026 report.
Do you need a degree to work in sales?
Not for many jobs. Most retail and real estate respondents in O*NET's surveys said a high school diploma or less is required, and entry-level tech sales work doesn't need a degree. Some B2B employers still ask for one, so reach hiring managers directly with proof of your skills.
Can introverts be good at sales?
Yes. In Adam Grant's 2013 study of 340 call center reps, ambiverts, who sit in the middle of the introvert to extrovert scale, outsold both introverts and strong extroverts. Preparation, listening, and steady follow-up matter more than being outgoing.
What's the best tech sales course for beginners?
We recommend our own CourseCareers Technology Sales course. It covers prospecting, cold calling, cold email, LinkedIn outreach, CRM and sales engagement tools, discovery, and the job search. It costs $499, takes about 4 to 12 weeks at your own pace, and you can start with a free intro course.
Not sure yet? Try it before you decide
Our free tech sales intro course shows what an SDR does all day, how people break in without a degree, and what the full CourseCareers Technology Sales course covers. If it clicks, the full course takes about 4 to 12 weeks at your own pace.
Start the free intro courseSources
- O*NET OnLine: Retail Salespersons, 41-2031.00 (BLS wage data May 2025; employment 2024; projections 2024 to 2034)
- O*NET OnLine: Insurance Sales Agents, 41-3021.00 (BLS wage data May 2025)
- O*NET OnLine: Real Estate Sales Agents, 41-9022.00 (BLS wage data May 2025)
- O*NET OnLine: Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products, 41-4012.00 (BLS wage data May 2025)
- O*NET OnLine: Sales Representatives of Services, 41-3091.00 (BLS wage data May 2025)
- O*NET OnLine: Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products, 41-4011.00 (BLS wage data May 2025)
- BLS Occupational Outlook Handbook: Insurance Sales Agents (pay May 2025)
- BLS Occupational Outlook Handbook: Real Estate Brokers and Sales Agents (pay May 2025)
- BLS Occupational Outlook Handbook: Retail Sales Workers (pay May 2025)
- BLS Occupational Outlook Handbook: Wholesale and Manufacturing Sales Representatives (pay May 2025)
- The Bridge Group: 2025 SDR Models and Metrics Report (published February 2025)
- The Bridge Group: 2026 AE Models, Motions and Metrics (published June 2026)
- Adam M. Grant: Rethinking the Extraverted Sales Ideal, The Ambivert Advantage (Psychological Science) (2013)
- O*NET Interest Profiler
- CourseCareers Outcomes Report 2025 (survey of CourseCareers graduates)