What Does a UI/UX Designer Actually Do?

Published on:
12/10/2025
Updated on:
12/10/2025
Katie Lemon
CourseCareers Course Expert
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A UI/UX designer creates digital products that people can use without frustration, confusion, or rage-quitting. They research what users need, design interfaces that make sense at a glance, and test those designs until they work smoothly in real life. UI/UX designers solve the problem of products that look impressive in pitch decks but make zero sense when someone tries to book a flight, order groceries, or find their account settings. They work alongside product managers, developers, and sometimes marketing teams to translate messy business requirements into clean, logical experiences that feel intuitive instead of like a scavenger hunt designed by someone who hates people.

Beginners often confuse UI/UX with graphic design or think it's just making things look pretty. It's not. UI/UX sits at the intersection of psychology, problem-solving, and visual communication. You spend more time figuring out why users abandon a checkout flow than picking the perfect shade of blue. If you’re exploring this field, structured programs like the CourseCareers UI/UX Course can help you understand how UI/UX actually works before committing to a career path, but this guide explains what the job actually involves, what your days look like, the skills that matter, and how the role fits into different types of teams and companies.

What a UI/UX Designer Does Day to Day

UI/UX designers start most days reviewing user feedback, analytics, or research notes to understand where a product is failing or confusing people. They sketch wireframes on paper or in tools like Figma to map out how information should flow on a screen. Then they build higher-fidelity prototypes that look and behave like the real product, complete with buttons, menus, and transitions. Throughout the day, they jump into quick meetings with developers to clarify how a feature should work, with product managers to align on priorities, or with stakeholders to explain why their idea for a rotating logo probably won't improve conversion rates. They run usability tests where they watch real people try to complete tasks in the prototype, taking notes on every hesitation, click, or confused face. By the end of the day, they're iterating on designs based on what broke during testing, updating design files in Figma, and documenting decisions so the team knows why certain choices were made. The work cycles between research, design, testing, and refinement until the product actually works the way users expect it to.

Key Responsibilities of a UI/UX Designer

UI/UX designers conduct user research to figure out what people need, which means running interviews, surveys, and analyzing behavioral data to find patterns in how users think and act. For example, if an e-commerce site has high cart abandonment, they investigate whether the checkout flow is confusing, intimidating, or just broken. They create wireframes and prototypes that show how screens connect and what happens when users click buttons, swipe, or fill out forms. If a food delivery app needs a faster reorder feature, they sketch multiple versions, test them with users, and pick the one that gets people to food fastest. They design visual systems that include color palettes, typography, iconography, and spacing rules so the product looks consistent across every screen. They also ensure accessibility by designing for people with visual, auditory, or cognitive impairments, which means checking color contrast, adding keyboard navigation, and writing clear labels that screen readers can interpret. Finally, they collaborate with developers during handoff to make sure the design gets built correctly, answering questions about spacing, interactions, and edge cases that weren't obvious in the prototype.

Variations of the Role Across Different Work Environments

UI/UX designers at startups often work alone or in tiny teams, which means they handle everything from user research to visual design to usability testing without much backup or specialized help. They move fast, iterate constantly, and sometimes ship designs that are good enough rather than perfect because the company needs to validate ideas quickly. At large tech companies, UI/UX designers specialize more narrowly, working on a single feature or section of a product for months alongside other designers, researchers, and content strategists. They have more time to test and refine but also navigate more layers of approval and alignment. In agencies, UI/UX designers juggle multiple client projects at once, adapting to different industries, brand guidelines, and timelines every few weeks. They present work to clients who may have strong opinions about things like button colors or homepage layouts, which means they spend more time explaining and defending design decisions. Across all environments, the core work stays the same, but the pace, autonomy, and level of polish expected shifts depending on whether you're building an MVP for a three-person startup or refining a checkout flow for millions of users.

Common Misconceptions About This Role

People think UI/UX design is mostly about making things look good, but visual design is only a fraction of the job. Most of the work happens before you open Figma: researching users, mapping workflows, sketching low-fidelity wireframes, and testing whether your ideas make any sense to the people who will actually use them. Another misconception is that you need to know how to code. You don't. Developers build the product. Designers figure out what to build and how it should work. Understanding basic HTML, CSS, or how components get assembled helps you communicate better with developers, but nobody expects you to write production code. Some beginners assume the job is creative and subjective, like painting or poetry. It's not. Every design decision should tie back to user research, business goals, or usability principles. If you can't explain why you chose a certain layout or interaction pattern, you're probably just guessing. Finally, people think UI/UX is a solo job where you sit quietly making beautiful interfaces. In reality, you spend significant time in meetings, presenting work, defending choices, negotiating priorities, and collaborating with people who have completely different skill sets and perspectives.

Skills That Make Someone Successful in This Role

Successful UI/UX designers come to the table with prior creative experience or personal design projects like photography, art, digital portfolios, or even just an eye for what looks clean versus cluttered. That foundation helps you understand composition, hierarchy, and visual storytelling before you add the technical layers. You need resilience and grit to persist through an active, months-long job search in a competitive design market. Once you're in the job, low ego and strong collaboration skills matter more than raw talent because you'll constantly receive feedback, iterate on ideas that didn't work, and compromise with stakeholders who don't always understand design. You have to stay open to critique without taking it personally and willing to kill your favorite design if the data says it's confusing users. Strong communication skills help you explain complex design decisions to non-designers, advocate for users when business priorities conflict with usability, and write clear documentation so developers don't have to guess what you meant. Finally, you need curiosity and empathy to genuinely care about understanding users, not just projecting your own preferences onto them.

Tools and Systems Used by UI/UX Designers

UI/UX designers use Figma for designing interfaces, building prototypes, and handing off final designs to developers with precise measurements, colors, and interaction notes. FigJam and Miro help with brainstorming, mapping user journeys, and running remote workshops where teams can collaborate on sticky notes and diagrams in real time. Canva handles quick graphics, social posts, or presentations when you need something polished but don't want to fire up a full design tool. Galileo AI generates design concepts or layout suggestions when you're stuck or need inspiration fast. Unsplash and IconFinder supply free, high-quality images and icons so you don't waste time searching Google Images or designing every single icon from scratch. Accessibility plugins like Able check color contrast, identify missing alt text, and simulate how your design looks to users with visual impairments. All of these tools integrate into Figma or work alongside it, forming a tight ecosystem that covers research, design, prototyping, collaboration, and developer handoff without needing expensive software licenses or physical materials.

The Core Problems a UI/UX Designer Solves

UI/UX designers solve the problem of products that technically work but feel confusing, frustrating, or exhausting to use. When users can't figure out how to complete basic tasks like creating an account, finding information, or checking out, the product fails no matter how solid the code or how clever the business model. Designers reduce friction by mapping out clear pathways, removing unnecessary steps, and making interfaces that feel obvious instead of like a puzzle. They also solve misalignment between what a business wants and what users actually need. Stakeholders often request features that sound impressive in meetings but make the product harder to use in practice. Designers advocate for users by showing data, running tests, and proving which ideas work versus which ones just add clutter. Finally, they solve inconsistency across a product by building design systems that standardize colors, typography, spacing, and components so users don't have to relearn the interface every time they navigate to a new section. When those problems get solved, teams ship faster, support tickets drop, and users stick around longer because the product feels like it was built for humans instead of against them.

Where the UI/UX Designer Fits in a Team or Company

UI/UX designers typically report to a design lead, product manager, or head of product depending on company structure. They rely on UX researchers to provide insights from interviews, surveys, and usability tests, though at smaller companies designers often conduct their own research. They work closely with product managers who define what features to build and why, translating business requirements into user-centered designs that balance company goals with real user needs. Developers depend on designers for detailed specs, prototypes, and answers to questions about edge cases, hover states, or error handling that weren't obvious in the original mockups. Designers hand off final designs through tools like Figma Dev Mode, where developers can inspect spacing, export assets, and see interaction logic without guessing or making it up. They also collaborate with marketing teams when designing landing pages, email templates, or promotional assets that need to match the product's look and feel. Information flows in multiple directions: designers receive research insights and business priorities, convert those into prototypes, gather feedback from testing, refine the design, and then pass finalized specs to developers who build it.

Common Career Paths for a UI/UX Designer

UI/UX designers typically start at around $60,000 per year in entry-level roles where they execute designs under guidance from senior designers or design leads. With one to five years of experience, they move into mid-career roles earning $80,000 to $120,000 annually, taking on more ownership of research, design systems, and feature strategy. Senior designers earn $100,000 to $150,000 per year and often lead major product initiatives, mentor junior designers, and drive design decisions across multiple teams. From there, paths diverge into specialized research roles ($120,000 to $170,000) or leadership positions like UI/UX Design Manager ($140,000 to $200,000). Director-level roles ($160,000 to $300,000) involve shaping company-wide design culture and setting long-term product vision. At the top, VP of User Experience or Chief Design Officer positions ($200,000 to $350,000 and beyond) lead entire design organizations and influence executive strategy. Creative skill, user empathy, and technical proficiency in tools like Figma open doors, but growth into leadership depends on communication, collaboration, and the ability to balance user needs with business constraints.

Who's a Good Fit for This Career?

This career fits people who already have prior creative experience or personal design projects like photography, art, or digital portfolios, because those backgrounds build an intuitive sense for visual hierarchy, composition, and storytelling. You need resilience and grit to persist through an active, months-long job search in a competitive design market where junior roles attract hundreds of applicants and portfolio quality matters as much as credentials. Once you land a role, low ego and strong collaboration skills become essential because you'll receive constant feedback, iterate on designs that didn't work, and compromise with stakeholders who see the product through a business lens rather than a user lens. You have to stay open to critique, willing to kill your favorite design if testing proves it's confusing, and comfortable advocating for users even when it slows down timelines or challenges assumptions. People who thrive in this field genuinely care about solving problems for others, not just making things look polished. If you get frustrated when interfaces don't make sense, if you naturally notice when apps are hard to use, or if you enjoy figuring out why people do what they do, those instincts translate directly into strong design work. This career rewards curiosity, empathy, and persistence more than natural artistic talent.

How Beginners Usually Learn What a UI/UX Designer Does

Most beginners start by watching YouTube videos that explain UX principles, Figma tutorials, or case studies from designers at companies like Google or Airbnb. They follow design blogs, scroll through portfolios on Dribbble or Behance, and try to reverse-engineer how professional designers think. Some take free courses on platforms like Coursera or sign up for design challenges that give them practice briefs to work through. They experiment in Figma, copying existing interfaces or redesigning apps they use daily to understand how components fit together. This path works, but it feels slow and unclear because beginners don't know which skills employers actually care about or how to structure a portfolio that stands out. They waste time on random tutorials that don't connect to job readiness and often miss critical gaps like accessibility, user research, or how to present design decisions in interviews. Without structure or feedback, they build generic projects that look fine but don't demonstrate problem-solving, research skills, or an understanding of real user needs. The self-taught route eventually gets people there, but it takes longer and involves more trial and error than a structured learning path with clear milestones and job-search guidance.

How CourseCareers Helps You Learn These Skills Faster

The CourseCareers User Interface and Experience Design Course trains beginners to become job-ready UI/UX Designers by teaching the complete user-centered design process from research through prototyping, accessibility, and user testing. Students build core competencies through hands-on projects covering design process foundations, UX research methods like user interviews and personas, information architecture including sitemaps and card sorting, interaction and interface design with Figma, accessibility standards using WCAG guidelines, prototyping and user testing with real feedback, and professional workflow including developer handoff in Figma Dev Mode. The course centers on a portfolio project where students take an app concept through the entire UX design process including research, sketching, wireframing, prototyping, user testing, and developer handoff, documenting their work as a case study for their professional portfolio. Once they learn all the steps for this one project, students follow the same structure to create additional portfolio pieces. Most graduates complete the course in three to four months, depending on their schedule and study commitment.

What You Get When You Enroll

Immediately after enrolling, students receive access to all course materials and support resources, including an optional customized study plan, access to the CourseCareers student Discord community, the Coura AI learning assistant which answers questions about lessons or the broader career, a built-in note-taking and study-guide tool, optional accountability texts that help keep you motivated and on track, short, simple professional networking activities that help students reach out to professionals, participate in industry discussions, and begin forming connections that can lead to real job opportunities, and affordable add-on one-on-one coaching sessions with industry professionals currently working in UI/UX. After completing all lessons and exercises, students take a final exam that unlocks the Career Launchpad, where they learn how to optimize their portfolio, resume, and LinkedIn profile, then use CourseCareers' proven job-search strategies focused on targeted, relationship-based outreach rather than mass-applying to hundreds of roles. 

Final Thoughts

UI/UX design is about solving real problems for real people, not just making interfaces look polished or trendy. Clarity matters because when users understand how to use a product without thinking, businesses grow, teams ship faster, and people stop rage-quitting apps out of frustration. If you've ever noticed when an app feels broken, wondered why checkout flows are confusing, or naturally thought about how something could work better, those instincts point directly to skills you can develop into a career. Watch the free introduction course to learn what a UI/UX designer is, how to break into UI/UX design without a degree, and what the CourseCareers UI/UX Course covers.

FAQs

Do UI/UX designers need to know how to code?
No. Developers build the product. Designers figure out what to build and how it should work. Understanding basic HTML or CSS helps you communicate better with developers, but nobody expects you to write production code. Focus on design tools like Figma instead.

How long does it take to build a portfolio?
Most beginners can build a solid portfolio with two to three case studies in three to four months if they follow a structured process. Each case study should show research, wireframes, prototypes, testing, and iteration, not just polished final screens.

What's the difference between UX and UI design?
UX design focuses on how a product works, solving user problems through research, wireframes, and usability testing. UI design focuses on how it looks, including colors, typography, and visual consistency. Most entry-level roles expect you to handle both.

Can you work remotely as a UI/UX Designer?
Yes. Many companies hire remote designers, especially after building foundational skills and a strong portfolio. Entry-level roles sometimes require in-office work for mentorship and collaboration, but remote opportunities grow as you gain experience.

Is UI/UX design a stable career?
The field is competitive, especially at entry level, but demand remains strong as every company building digital products needs designers. Success depends on persistence, a strong portfolio, and willingness to keep learning as tools and trends evolve.