A good sales development representative (SDR) resume fits on one page and shows you can handle the core of the job: reaching strangers, taking rejection, and hitting a number. Open with a short summary aimed at SDR roles. Then list your sales training and tools, and rewrite past jobs as results with numbers. You don't need sales experience to do this well.
Our recommendation: if your resume has nothing sales-related on it yet, take the CourseCareers Technology Sales course first. It's our course, so we're biased, but it gives you real SDR training and a certificate to list, and its Career Launchpad job search section includes a resume builder.
I broke into tech sales at 18 without a degree and with very little experience, so a thin resume isn't the end. This page covers the resume only. For the full path into the job, read our roadmap on getting into tech sales from scratch. For outreach and interviews, read what it takes to land an SDR job with no experience.
Key takeaways
- Hiring managers skim SDR resumes for proof you can handle high-volume outreach, rejection, and targets. Numbers make that proof believable.
- With no sales experience, put your sales training near the top and rewrite customer service, retail, hospitality, or military jobs as results.
- Use the job post's words, like prospecting, cold calling, and Salesforce, but only for things you can back up in an interview.
- Keep it to one page in a simple one-column layout with standard headings, so both people and applicant tracking software can read it.
- Our pick: the CourseCareers Technology Sales course, our own course, for $499 or four payments of $150. It puts real SDR training and a certificate of completion on your resume.
Our recommendation: give your resume real SDR training with the CourseCareers Technology Sales course
A thin resume gets stronger fast when it lists training that matches the job. Start with our free tech sales intro course. The full course, taught by former senior account executive Trent Dressel, covers cold outreach, CRM and sales engagement tools, discovery, and the job search. It ends with a certificate of completion. It's $499 or four payments of $150, takes about 4 to 12 weeks, and has a 14-day refund window.
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What Hiring Managers Look For on an SDR Resume
Hiring managers scan an SDR resume for signs you'll do a lot of outreach, bounce back from rejection, and care about hitting a number. Sales experience helps, but for an entry-level role, proof of those traits matters more. The job runs on targets: the median SDR's monthly quota was around 10 new sales opportunities in The Bridge Group's 2025 SDR report.
| What they look for | What it looks like on your resume |
|---|
| Results with numbers | Goals you hit, rankings, sign-ups or sales, customers served a day |
| Comfort talking to strangers | Customer service, call center, retail, serving, front desk, canvassing, or recruiting work |
| Resilience | A tough job you stuck with, school while working, or a goal you kept chasing after setbacks |
| Clear writing | Short, error-free bullets. The resume is your first writing sample. |
| Real interest in sales | An SDR-focused headline and summary, sales training, and a certificate |
| Tool familiarity | A CRM, Excel or Google Sheets, and any sales tools you've actually used |
O*NET, the federal occupation database, points the same way. For technical sales reps, its closest match to tech sales, it lists persuasion, negotiation, social perceptiveness, service orientation, and coordination as top transferable skills. If you've calmed an upset customer or talked someone into an upgrade, you've used several.
The Best SDR Resume Format and Order
Use a one-page, reverse-chronological resume with six parts: header, summary, experience, skills and tools, training, and education. If you have no sales experience, move your training and skills above your work history so the reader sees your sales prep first.
| Order | With B2B sales experience | Without sales experience |
|---|
| 1 | Header and headline | Header and headline |
| 2 | Summary | Summary |
| 3 | Sales experience and results | Sales training, certificates, and projects |
| 4 | Skills and tools | Skills and tools |
| 5 | Training and certificates | Work experience, rewritten as results |
| 6 | Education | Education (optional) |
Either way, keep it to one page.
Header and headline
Put your name, city and state, phone, email, and LinkedIn URL at the top; skip the street address. Under your name, add a headline that matches the job title, such as "Sales Development Representative | Outbound Prospecting, Cold Calling, CRM." If the company says BDR, use BDR.
Summary
Write two or three lines on the job you want, what you bring, and one result. Skip the old-style objective about "a challenging position," which fits any job.
Example: Customer service pro moving into sales development. [X] years on a high-volume support team, handling about [X] calls a day with a [X]% satisfaction score. Trained in prospecting, cold calling, cold email, and HubSpot CRM.
Skills and tools
Keep this to two short lines: sales skills (prospecting, cold calling, cold email, objection handling, discovery) and tools (a CRM, Excel or Google Sheets, LinkedIn, Zoom). List a tool only if you've used it, even in a free account.
Training, certificates, and projects
This is where career changers catch up. List sales courses, free certificates, and one or two projects, like an outreach sequence you wrote for a real company. To choose certificates, see the best tech sales certifications and what they cost.
Education
List a degree or relevant coursework if you have it. If not, list your high school diploma or skip the section, and never claim a degree you didn't finish. In O*NET's education data, 39% of technical sales reps surveyed said a bachelor's degree is required. A resume can't beat that filter alone, so pair it with direct outreach to sales managers.
How to Write SDR Resume Bullets With No Sales Experience
Find the parts of each past job that look like sales: talking to strangers, persuading people, hitting goals, and handling volume. Then write each one as an action, a number, and a result.
Use this formula: action verb + what you did + how many or how much + the result. For example, "answered customer calls" becomes "handled [X] inbound calls a day and solved [X]% on the first call."
| Background | Before | After |
|---|
| Call center | Dealt with customers who wanted to cancel | Saved [X] of [X] cancellation calls a month by asking what was wrong and offering the right fix |
| Retail | Worked the register | Signed up [X] customers a month for the store rewards card, beating the store goal [X] months in a row |
| Hotel front desk | Checked guests in and out | Offered room upgrades at check-in and sold about [X] a week, adding roughly $[X] a month in revenue |
| Restaurant or events | Answered event inquiries | Booked [X] private events in [X] months by following up on every inquiry within one day |
| Military recruiting duty | Recruiter | Contacted [X] prospects a week by phone and in person and reached [X]% of the enlistment goal |
Examples only. Fill in each [X] with a true number from your own work history.
Where to find your numbers: performance reviews, scorecards, pay stubs that show commission or tips, or a former manager. A careful estimate like "about [X] calls a day" is fine if it's honest and you can explain it. If none of your jobs had numbers, look at school, sports, volunteering, or side work, such as fundraising or selling tickets.
Translating military experience
Swap military terms for civilian ones: "team leader" instead of a rank, acronyms spelled out, and results in plain words. The Department of Labor's Military Crosswalk search on O*NET lets you pick your branch and search your military job code or title to see civilian jobs with similar work. It's a handy source of civilian words for what you did.
SDR Resume Keywords to Pull From Job Posts
The best keywords come from the job post itself. Use its exact words for the role, activities, and tools, but only for things you've done or trained on. Most SDR and BDR posts repeat these groups:
| Keyword group | Common examples | Where to use them |
|---|
| Job titles | Sales development representative, SDR, business development representative, BDR | Headline and summary |
| Activities | Outbound prospecting, cold calling, cold email, LinkedIn outreach, lead qualification, booking meetings, pipeline generation | Summary, bullets, and training |
| Results | Quota, meetings booked, conversion rate, activity goals | Bullets, with your own numbers |
| Methods | Ideal customer profile (ICP), discovery, BANT, objection handling | Skills and training |
| Tools | Salesforce, HubSpot, Outreach, Salesloft, Apollo, ZoomInfo, LinkedIn Sales Navigator, Excel | Skills, only if you've used them |
For technical sales reps, O*NET names Salesforce and HubSpot among the software used on the job, along with Microsoft Excel and Outlook (O*NET). HubSpot's CRM has a free version, so you can practice in it before you list it. See our breakdown of the tech sales tools SDRs use for what each one does.
A quick keyword routine: paste three to five SDR job posts into one document and highlight words that repeat. Keep only the ones you can back up, and work them into your summary, bullets, and skills in plain sentences. Adjust the top of your resume for each company. Don't paste in a block of keywords or hide words in white text, since a person still reads your resume after the software sorts it.
SDR Resume Formatting and ATS Basics
Keep the layout plain: one column, standard headings, a common font, and a PDF unless the posting asks for Word. Then an applicant tracking system (ATS), the software many employers use to sort applications, can read it, and so can a busy manager.
- One page, with plain headings like Summary, Experience, Skills, Training and Certificates, and Education.
- No text boxes, side columns, icons, or photos. Some systems scramble them, and U.S. employers generally don't expect a photo.
- Contact details in the body, not the page header or footer, which some systems may skip.
- A clear file name, like FirstName-LastName-SDR-Resume.pdf.
- Two proofreads. A typo here makes a manager wonder about your cold emails.
Make your LinkedIn profile tell the same story. If your resume says SDR and your LinkedIn still says server, recruiters who look you up will notice.
SDR Resume Example for a Career Changer
Here's a sample one-page SDR resume for someone moving from hotel and retail work into sales. It's an example only. The person and every number are made up to show the format, so use your own real details.
JORDAN ELLIS
Sales Development Representative | Outbound Prospecting, Cold Calling, CRM
Columbus, OH | [phone] | [email] | [LinkedIn URL]
Summary
Customer-facing pro moving into sales development after four years in hotel and retail jobs where upselling and sign-up goals were part of every shift. Trained in outbound prospecting, cold calling, cold email, LinkedIn outreach, and CRM work.
Sales Training and Certificates
- Technology Sales course, CourseCareers. Certificate of completion. Covered prospecting, cold calling, cold email, LinkedIn outreach, CRM and sales engagement tools, and discovery.
- Inbound Sales Certification, HubSpot Academy
- Project: wrote a five-step outreach sequence (three emails, one call, one LinkedIn message) for HR leaders at a mid-size software company, and logged 25 target accounts in HubSpot's free CRM
Skills and Tools
- Sales: prospecting, cold calling, cold email, LinkedIn outreach, discovery questions, objection handling
- Tools: HubSpot CRM, Google Sheets, Microsoft Excel, LinkedIn, Zoom
Experience
Front Desk Agent, [Hotel name], Columbus, OH | March 2024 to present
- Offered room upgrades at check-in and sold an average of 12 a week, the most on a nine-person desk team for six straight months
- Booked 14 group stays in one quarter by following up on every web inquiry within a day
Sales Associate, [Store name], Columbus, OH | June 2022 to February 2024
- Signed up 35 to 50 customers a month for the store rewards program, beating the store goal in 15 of 21 months
- Asked needs-based questions to match shoppers with gear, keeping average sale about 20% above the store average
Education
High school diploma, [School name], Columbus, OH
Why this works: the headline names the target job, and the summary ties past work to sales. The training sits above the work history, and almost every bullet has a number. Nothing claims sales experience the person doesn't have.
What I Did When My Resume Was Thin
When I started applying for SDR jobs at 18, I had no degree. My only sales background was a few odd jobs from high school: roofing sales door to door, then signs, then mobile homes. Meanwhile, every SDR posting I read asked for a college degree, along with strong communication and basic computer skills. Few cared what the degree was in.
I couldn't add a degree, so I added depth. For about a month, I put in around 12 hours a day with books, courses, YouTube, and blogs, learning sales cycles, prospecting, and cold calls. My bet was that knowing the role inside out would beat a diploma. I summed it all up on a profile page and sent it with my applications as my answer to the degree line. And rather than waiting on postings, I contacted the people who led the sales teams directly. A sharp resume matters, but proof that you understand the job often moves you forward.
How to Strengthen Your Resume Before You Apply
If your resume feels thin, add sales training and one or two projects you can list and talk about.
- Free certificates: HubSpot Academy's sales certification courses, including Inbound Sales, are free (HubSpot).
- A low-cost exam: Salesforce Certified Platform Foundations costs $75 and tests the basics of the Salesforce platform, not selling (Salesforce).
- Practice projects: a target account list, a short outreach sequence, and a recorded cold call opener. Our plan for building SDR skills shows how to make each one.
Our recommendation: if you'd rather follow one structured program than piece it together, choose the CourseCareers Technology Sales course. It teaches the prospecting, outreach, tool, and discovery skills you'll list, so your skills section is true, and you finish with a certificate of completion. It's $499, with a free intro course to try first.
Why We Recommend the CourseCareers Technology Sales Course
Our CourseCareers Technology Sales course is made for beginners aiming at their first SDR or BDR job. Plan on about 4 to 12 weeks at your own speed. You learn sales basics, cold calling, cold email, LinkedIn outreach, CRM and sales engagement tools, discovery, and the job search in the Career Launchpad section, which includes a resume builder. It ends with a final exam and a certificate of completion.
Your instructor, Trent Dressel, got his start in tech sales at a major SaaS company where he knew no one. He rose to senior account executive in four years and has posted 900+ YouTube videos on tech sales careers. The price is $499 one time, or four payments of $150 every two weeks. If it isn't a fit, you can switch courses or get a refund within 14 days, provided you haven't taken the final exam.
What it can't do: fill in your resume or get you hired on its own. Adding your real results, reaching out to hiring managers, and getting ready for interviews are still up to you.
Frequently Asked Questions
How do you write an SDR resume with no sales experience?
Lead with a summary that names the SDR role, then put your sales training, certificates, and projects above your work history. Rewrite customer service, retail, hospitality, or military jobs as results with numbers. Keep it to one page.
What strengths should you put on an SDR resume?
Show resilience, clear communication, comfort with strangers, and drive to hit goals. O*NET lists self-confidence, perseverance, and achievement orientation among the top work styles for technical sales reps. Prove each strength with a bullet that has a number instead of just naming it.
How long should a sales development representative resume be?
One page. SDR roles are entry-level, and a hiring manager should spot your target role, your sales training, and your best results in a quick skim.
Is a BDR resume different from an SDR resume?
Not really. Both roles prospect and book meetings for account executives, though some companies use BDR for outbound work and SDR for inbound leads. Use whichever title the company uses in your headline and summary.
What's the best tech sales course for beginners?
We'd point you to the CourseCareers Technology Sales course, which we built ourselves, so weigh our bias. You'll learn prospecting, cold calls and emails, LinkedIn outreach, CRM and sales engagement tools, discovery, and the job search, and earn a certificate you can list on your resume. It's $499, self-paced, about 4 to 12 weeks long, with a free intro course to start.
Ready to give your resume something to say?
Our free tech sales intro course is a no-cost first step. It shows what an SDR's day looks like and what the full CourseCareers course covers. Finish the full course in about 4 to 12 weeks on your own schedule, then put your certificate right on your resume.
Start the free tech sales intro courseSources