You can get into tech sales with no experience by starting as a sales development representative (SDR) or business development representative (BDR). These entry-level roles find prospects and book meetings for account executives. Learn prospecting, cold outreach, and the main sales tools, build simple proof of those skills, then run your job search the way a good salesperson runs a pipeline.
Our recommendation for most beginners: learn the SDR skills and tools with the CourseCareers Technology Sales course (self-paced, about 4 to 12 weeks, with a free intro course), then follow the outreach-style job search below. It's our course, so we're biased, but it teaches exactly this roadmap.
I got my first tech sales job at 18 with no degree, so I know the door is open. I also know it's harder to get through than it was a few years ago. This roadmap uses current pay and hiring data, the skills hiring managers actually test, and the job search approach I recommend when your résumé is thin.
Key takeaways
- The entry-level job in tech sales is the SDR or BDR role. Median on-target earnings for SDRs were $80,000 in The Bridge Group's 2025 report, split about $55,000 base and $25,000 commission.
- You don't need a technical background or a degree to do the job, but some employers still screen for degrees, so plan to go around the résumé filter.
- Hiring managers want proof you can prospect, write a clear email, handle a cold call, and work in a CRM.
- The usual next step is account executive. Among SDRs who got promoted, the median time to AE was about 12 months, but only 22.3% of people who started as SDRs since 2021 had reached AE by mid-2026.
- Treat your job search like outbound sales: a target list, direct outreach to sales leaders, and steady follow-up.
- Our pick for beginners: the CourseCareers Technology Sales course, which teaches prospecting, cold outreach, sales tools, and the job search for $499.
Our recommendation: start with the CourseCareers Technology Sales course
If you want a structured way to get SDR-ready, start with our free tech sales intro course. The full course covers sales basics, cold calling, cold email, LinkedIn outreach, CRM and sales engagement tools, discovery, and the job search, taught by former senior account executive Trent Dressel. It's $499 or four payments of $150, takes about 4 to 12 weeks, and has a 14-day refund window.
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Tech Sales Careers at a Glance
Here's what the entry-level tech sales job looks like by the numbers. Pay figures are for U.S.-heavy, mostly SaaS sales teams.
| Fact | Details |
|---|
| Entry-level role | Sales development representative (SDR) or business development representative (BDR) |
| SDR pay | Median on-target earnings (OTE) of $80,000: about $55,000 base and $25,000 variable (The Bridge Group, 2025). RepVue reports a $60,000 median base and $85,500 median OTE (data updated October 2026). |
| Ramp time in a new SDR job | 3.0 months on average (The Bridge Group, 2025) |
| Typical next role | Account executive (AE), with median OTE of $200,000 (The Bridge Group, 2026) |
| Time to promotion | Median of 12 months as an SDR among those promoted to AE; 22.3% of SDRs who started since 2021 had reached AE by mid-2026 (Unify) |
| Degree | Not required to do the job; some employers still ask for one |
| BLS benchmark | Sales reps for technical and scientific products earned a median of $104,920 in May 2025 |
Sources: The Bridge Group 2025 SDR report, RepVue, The Bridge Group 2026 AE report, Unify, BLS.
What Is Tech Sales?
Tech sales means selling software, hardware, or technology services to businesses. Most entry-level jobs are at software companies, often called SaaS (software as a service), where a team of specialists moves each customer from first contact to signed deal and beyond.
Here's how a typical tech sales team is structured:
| Role | What they do | Usual starting point? |
|---|
| Sales development rep (SDR) or business development rep (BDR) | Research prospects, reach out by phone, email, and LinkedIn, and book qualified meetings for AEs | Yes, the main entry-level role |
| Account executive (AE) | Runs discovery calls and demos, handles negotiation, and closes deals | Usually after time as an SDR |
| Account manager | Grows revenue from existing customers through renewals and upsells | Sometimes |
| Customer success manager | Helps customers get results from the product so they stay and renew | Sometimes |
| Sales engineer | Explains the technical side of the product during the sale | Rarely without a technical background |
| Sales manager or director | Hires, coaches, and leads a team toward its number | After years of selling |
Companies use the SDR and BDR titles differently. At some, SDRs follow up on inbound leads and BDRs focus on outbound prospecting. At others, the titles mean the same thing. Either way, the job is to start conversations and create pipeline.
For more detail, see what a sales development representative actually does, an SDR's daily tasks, and 10 tech sales job titles beginners should target. If you're weighing a different customer-facing path, read tech sales vs customer success or how to get into business development.
Is Tech Sales Worth It? The Pros and Cons
Tech sales is a strong career for people who can handle rejection and like clear goals. Pay rises with results, and the path to six-figure roles doesn't require a degree. It's also a high-pressure job with quotas and real turnover, so it helps to go in with clear eyes.
What's good about it
- Pay grows with performance. SDRs earn a base salary plus commission, and the next role up, account executive, had median OTE of $200,000 in 2026 (The Bridge Group).
- You can start without a degree or a technical background. You need to understand the customer's problem, not how the code works.
- Skills transfer. Prospecting, writing, and running a meeting help in sales, customer success, recruiting, marketing, and starting a business.
- Remote and hybrid roles exist. Calls, email, and video demos don't need an office.
The honest downsides
- Rejection is daily. The median SDR logs about 112 activities a day across calls, emails, and LinkedIn, and has around 4 quality conversations (The Bridge Group, 2025).
- Not everyone hits quota. About 60% of SDRs hit quota, according to The Bridge Group's 2025 report.
- Turnover is high. Median SDR attrition was 40% in 2024, and that includes the 16% who left the role through promotion. Average tenure in the role is 1.9 years.
- The market is tighter than it was. Median SDR OTE has been flat since 2022, and the share of SDRs promoted to AE within 12 months fell from 11.1% for the 2021 starting group to 7.2% for 2023 (Unify).
For a fuller look at fit, read Is Tech Sales a Good Career? and how to know if sales is right for you.
Do You Need a Degree or a Tech Background?
No. You don't need a degree or a technical background to do an SDR job well. But some employers still use a degree as a screening filter, so you need a plan to get past it.
The data is mixed. In O*NET's survey of sales reps for technical and scientific products, 39% said a bachelor's degree is required, while 30% said some college and 14% said a high school diploma (O*NET). A 2024 study by the Burning Glass Institute and Harvard Business School looked at companies that dropped degree requirements. It found 45% did so in name only, and their hiring didn't really change (Harvard Project on Workforce).
So the degree filter is real, but it lives mostly in job postings and applicant tracking systems. Sales leaders who hire SDRs care more about whether you can do the work. That's why I recommend reaching them directly (step 6 below).
As for the tech part: you don't need to know how the software is built. You need to understand what problem it solves for the customer and how to explain that clearly. If you've sold phones, worked a register, or explained a product to anyone, you've done a version of this. For more, read how to get a sales job without a degree and business degree vs sales bootcamp vs self-paced training.
The 7-Step Roadmap Into Tech Sales
The seven steps are: understand the job, learn the core skills, learn the tools, pick a training path, build proof, run your job search like a sales process, and win the interview. The first five take a few weeks to a few months of focused study, depending on your hours.
Step 1: Understand what the SDR job really involves
Before you invest time, know what the job looks like day to day. The Bridge Group's 2025 report found the median SDR:
- Logs about 112 activities a day: roughly 44 calls, 41 emails, 19 LinkedIn touches, and 8 texts or other messages
- Has about 4 quality conversations a day
- Has a quota of about 10 new sales opportunities a month
- Supports about 2.4 account executives
A typical day blocks time for prospect research, cold calls, personalized email and LinkedIn outreach, discovery calls, and follow-ups. If that rhythm sounds energizing rather than draining, keep going.
Step 2: Learn the core skills
Hiring managers test a short list of skills in SDR interviews. Learn these first:
- Prospecting: finding companies that fit an ideal customer profile and the right people to contact there
- Cold calling: opening a call, asking a question, and booking a meeting in under a minute
- Cold email and LinkedIn outreach: short, specific messages that get replies
- Discovery and qualification: asking questions that uncover a real problem, using a framework such as BANT (budget, authority, need, timeline)
- Handling objections: responding to "not interested" or "send me info" without getting pushy
- The sales process: how a deal moves from first touch to signed contract, and where the SDR fits
Go deeper with the core skills every SDR needs and how to build SDR skills fast with zero experience.
Step 3: Learn the tools
Every SDR team runs on a few types of software. You don't need to master them before your first job, but you should know what each one does and have touched at least one.
| Tool type | What it's for | Common examples | Free way to practice |
|---|
| CRM | Tracks every contact, company, and deal | Salesforce, HubSpot | HubSpot's CRM is free; Salesforce Trailhead is free |
| Sales engagement | Runs email and call sequences | Outreach, Salesloft | Learn the concepts; most companies train you on their own tool |
| Contact data | Finds emails, phone numbers, and company info | ZoomInfo, Apollo | Apollo has a free plan |
| LinkedIn prospecting | Finds and researches decision makers | LinkedIn Sales Navigator | Free trial for eligible members |
Sources: HubSpot, Salesforce Trailhead, Apollo, LinkedIn.
See 10 essential tech sales tools every SDR should learn for the full list.
Step 4: Pick a training path
You can learn tech sales on your own, through a structured course, through a bootcamp, or through a business degree. Self-study is free but slow and easy to get wrong. A degree takes years and doesn't teach SDR work directly. Courses and bootcamps sit in between, so compare price, length, and how much job search help you get.
Free certifications are a cheap way to add proof. All HubSpot Academy certification courses are free, including Inbound Sales and Sales Software (HubSpot). Salesforce Trailhead is free to learn on, though formal Salesforce certification exams cost money; the Salesforce Certified Platform Foundations exam (formerly Certified Associate) is $75 (Salesforce).
Our recommendation: for most beginners, a focused, self-paced course is the best value. We built the CourseCareers Technology Sales course around the SDR job itself: prospecting, cold calls, cold email, LinkedIn, CRM tools, discovery, and the job search, for $499, in weeks instead of the years a degree takes. Pair it with a free HubSpot or Trailhead certificate for extra proof.
Compare your options in the best tech sales courses for beginners, CourseCareers vs Coursera for tech sales, and the best tech sales certifications.
Step 5: Build proof of your skills
With no sales experience, your résumé has to show what you can do, not where you've been. Build a few pieces of proof you can share:
- A LinkedIn profile that says you're targeting SDR roles, with your training and certifications listed
- A short sample outreach sequence for a real company: two emails, a LinkedIn message, and a call opener
- A one-page profile or portfolio that lists what you've learned, the tools you've used, and your certificates
- A one-page résumé that leads with relevant skills and any customer-facing work, such as retail, serving, or call center jobs
Read how to write a sales development representative résumé for a format that works without sales experience.
Step 6: Run your job search like a sales process
Clicking apply and waiting is the slowest way in, especially without a degree. Instead, treat your search like outbound prospecting:
- Build a target list of 10 to 20 companies hiring SDRs or BDRs.
- Apply on their website so you're in their system.
- Find the SDR manager, sales director, or VP of sales on LinkedIn. The higher up, the more freedom they have to overlook a missing degree.
- Send a short, personalized email or LinkedIn message: why that company, what you've learned, and a link to your profile or sample sequence.
- Follow up with a call and another message over the next week or two, just as you would with a prospect.
This shows a hiring manager the exact skills the job needs before you ever interview. What it takes to get hired as a first-time SDR covers what managers look for once you're in the process.
Step 7: Win the interview and ramp up in your first job
SDR interviews often include a mock cold call or role-play. Practice opening a call, asking a discovery question, and asking for the meeting. Research the company's product and customers so you can explain who they sell to and why.
Once you're hired, expect a ramp period while you learn the product and process. The average SDR ramp is about three months (The Bridge Group, 2025). Focus on consistency and learning from your AEs, not on a fast promotion. An older Bridge Group analysis found SDRs promoted after 11 months or less failed as AEs 55% of the time, compared with 6% for those promoted after 16 months or more (The Bridge Group, 2017).
Tech Sales Career Path and Pay
Most tech sales careers start as an SDR, move to account executive, and then branch toward bigger deals or into management. Here's the usual ladder with the most recent pay data we could verify:
| Stage | What changes | Pay data |
|---|
| SDR or BDR | You create pipeline for AEs | Median OTE $80,000, about $55,000 base and $25,000 variable (The Bridge Group, 2025) |
| Account executive | You own deals and a quota (median $960,000 a year) | Median OTE $200,000 (The Bridge Group, 2026) |
| Senior or enterprise AE | Larger, longer deals with bigger companies | Varies widely by company and deal size |
| Sales manager or director | You hire and coach a team | Varies widely by company |
Sources: The Bridge Group 2025 SDR report, The Bridge Group 2026 AE report.
Promotion isn't automatic. Unify's 2026 study followed about 180,000 U.S. professionals who started as SDRs or BDRs. Among those promoted, the median time to AE was 12 months, and 56% were promoted at the same company. By mid-2026, 22.3% of the group had reached AE (Unify). Companies also want more experience in new AEs, about 3.7 years at hire in 2026, up from 2.7 in 2022 (The Bridge Group).
Not everyone wants to be an AE, and that's fine. SDR experience also leads to account management, customer success, sales operations, sales enablement, recruiting, and marketing roles. For a wider benchmark, BLS reports a median of $104,920 in May 2025 for sales reps selling technical and scientific products (BLS).
How I Got Into Tech Sales Without a Degree
I started my career in tech sales at 18 with very little experience and no degree. In high school I'd done odd sales jobs, from door-to-door roofing sales to signs to mobile homes. I knew I wanted to work in tech because I loved how technology could change whole industries.
So I studied the entry-level role, which was the SDR job, and read every job description I could find. They all wanted strong communication skills, basic computer skills, and a college degree, usually any degree at all. That told me the degree was mostly a filter, not a requirement for doing the work well.
My bet was that if I learned the role in more depth than the typical applicant, a company would pick me over a college graduate. I spent about 12 hours a day for a month learning everything I could about sales cycles, prospecting, and cold calling from books, courses, YouTube, and blogs. Then I built a profile page that showed what I'd learned and used it in place of a degree on my applications. And instead of relying on job boards, I treated the job search like a sales process and went to the people who ran the sales teams. That's step 6 above.
That approach is the backbone of this roadmap, and it's a big part of what we teach at CourseCareers.
Why We Recommend the CourseCareers Technology Sales Course
We recommend the CourseCareers Technology Sales course for beginners who want to break into tech sales without a degree. It's a self-paced online course built around the skills SDR hiring managers look for, and it walks you through the job search. It takes about 4 to 12 weeks, depending on how much time you put in.
The course has five sections:
- Sales basics: how sales teams are organized, ideal customer profiles, buyer personas, the sales cycle, and cadences
- Sales skills: how SDR success is measured, cold calling, cold email, LinkedIn outreach, prospecting, and daily habits
- Sales tools: CRMs, sales engagement platforms, and sales data tools
- Sales process: discovery and qualification, account research, and sales methodology
- Interview and job search: the Career Launchpad, with job search guidance, a résumé builder, a shareable profile, and your certificate of completion
Along the way, short networking "quests" help you start building connections in the industry before you graduate. Your instructor is Trent Dressel, who started in tech sales at a major SaaS company with no connections and became a senior account executive within four years. He has made more than 900 YouTube videos about tech sales careers.
What our graduates report
In our 2025 Outcomes Report, we surveyed CourseCareers graduates who had landed a job after finishing a course. Across all of our courses, one in four started working within a month of finishing, 63% within three months, and about three-quarters within six months. Their first jobs paid $58,700 on average, up from $42,000 before the course, and 91% were full-time roles.
Graduates of our Technology Sales course who landed a job reported an average starting OTE of about $68,000, up from about $45,000 before the course. Their most common first job was sales development rep. OTE is base pay plus expected commission, so their base pay was lower than that. Their timelines matched the overall group: 63% were working within three months of finishing, about three-quarters within six months, and about one in four took longer than six months.
These are self-reported answers from graduates who responded and had already landed a job, so they don't show what every student earns. Your results will depend on your effort, your local job market, and how well you run your outreach.
What you get and what it costs
- A free intro course, so you can decide whether tech sales fits before you pay
- $499 one time, or four payments of $150 every two weeks
- A 14-day window to switch courses or get a refund, as long as you haven't taken the final exam
- A final exam and certificate of completion
- The Coura AI learning assistant, the student Discord community, and free live workshops
- Optional paid one-on-one coaching, often with working SDRs, AEs, and sales managers
What it doesn't do
A course can't guarantee a job, and it won't replace the reps you'll get in your first SDR role. You still have to do the outreach, the interviews, and the follow-up. What it gives you is the knowledge and proof to make those conversations go well, without the cost and time of a degree.
Frequently Asked Questions
Can you get into tech sales with no experience?
Yes. The SDR and BDR roles are designed for people new to sales, and companies expect to train you on their product and process. What helps most is showing you already understand prospecting, outreach, and the tools.
How long does it take to get into tech sales?
Many people can learn the basics in 4 to 12 weeks of focused study, then spend several weeks to a few months on the job search. Running your search like outbound sales helps you stand out from applicants who only click apply.
Do you need a degree to get into tech sales?
No. The job doesn't require a degree, though some employers still list one in job posts. Reaching hiring managers directly with proof of your skills is the best way around that filter.
How much do SDRs make?
The Bridge Group's 2025 report put median SDR on-target earnings at $80,000, about $55,000 base plus $25,000 in commission. RepVue reports a $60,000 median base and $85,500 median OTE.
What's the best tech sales course for beginners?
We recommend our own CourseCareers Technology Sales course for beginners. It teaches prospecting, cold calling, cold email, LinkedIn outreach, CRM and sales engagement tools, discovery, and the job search. It costs $499, takes about 4 to 12 weeks, and you can try the free intro course first.
How long does a tech sales bootcamp take?
Program lengths vary a lot, so compare total hours and job search support, not just weeks. The CourseCareers Technology Sales course is self-paced and takes about 4 to 12 weeks, depending on how much time you put in each week.
How long does it take to get a job after the CourseCareers course?
It varies. In our 2025 graduate survey, tech sales graduates who had landed a job told us 63% started working within three months of finishing and about three-quarters within six months. About one in four took longer than six months. Your timeline depends on your effort and local market.
How much do CourseCareers tech sales graduates make?
In our 2025 graduate survey, Technology Sales graduates who had landed a job reported an average starting OTE of about $68,000, up from about $45,000 before the course. OTE includes expected commission, so base pay is lower. These are self-reported results from graduates who responded, not a promise of what you'll earn.
What's the difference between an SDR and a BDR?
It depends on the company. Some use SDR for reps who follow up on inbound leads and BDR for reps who prospect outbound. Many use the titles interchangeably for the same entry-level job.
Is tech sales hard to get into right now?
It's more competitive than a few years ago. SDR pay has been flat since 2022, and fewer SDRs are promoted within their first year. Learning the skills first and reaching out directly gives you the best shot.
Ready to start your tech sales career?
Start the free CourseCareers tech sales intro course to learn what the job is like, how people break in without a degree, and what the full course covers. The full course takes about 4 to 12 weeks at your own pace.
Start the free tech sales intro courseSources